This is just one in a series of ongoing posts on the educational innovations in Israel. You can see additional coverage here.
When Michael Biton took the role as Mayor of Yeruham, a small desert city, made up of about 10,000 mostly Israeli immigrants he had some challenges to realize one of his visions for the city. Known for it’s historical and archeological sites, the city was to become a sought-after tourism hot-spot. One that, among other things, offers sumptuous ethnic meals and gives visitors insight into the heritage, culture, and traditions of regular Israelis.
But first, he had to overcome a couple problems:
- The small town couldn’t afford any restaurants. The market was too small.
- There was a high unemployment rate for women
Fortunately, Biton had a recipe for success that included a combination of exploration, motivation, and innovation with a dash of chutzpah.
He recognized that there were some homes in city that had become hubs for community meals. From these homes the aroma of home-cooked, traditional recipes made mouths water. Fulfilling Jewish values of hospitality, caring, and solidarity, these families welcomed their neighbors into their homes.