Working with Vicki Davis, Angela Maiers and 30 other connect educators has been eye opening. Through them, I'm seeing how companies are engaging with educators on the very leading edge of social media influence.
I’ve now had scores of one-on-one exchanges with these enterprises. Some have been large established national brands, others new ed tech startups. The experience has provided a rare view of what these companies want from connected educators. We're also seeing what educators are getting in return.
Perhaps the three most important insights gleaned so far are:
- For those who want to make a difference beyond the classroom, there are abundant new opportunities everywhere. This is especially true for educators with significant social media influence. (Most influential connected educators already know this.)
- There are also significant challenges, conflicts of interest and pitfalls to navigate. (Many are unaware of the myriad issues below the surface.)
- Finally, there is a massive gap between the value educators are providing, and the compensation they are getting.
As it stands now, most connected educators go into these relationships with companies blindly. Many have no idea what to expect or what will be expected of them. Many have no knowledge of what is generally acceptable and what is not. It’s clear that all connected educators can benefit from having some visibility into what’s going on in this rapidly developing love affair between connected educators and education marketers. So let's start with the big picture...