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Change Management: #Engage109 Represents 2nd-Order Change

Posted by on in Education Leadership
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“Life begins at the end ofyour comfort zone.”

– Neale Donald Walsch 

change management1

My work as a school leader brings me to change management often. From graduate school, to post doctoral leadership programs I have received a great deal of information about change management. Often I use a graphic from the Satir Model of change to illustrate the processes related to the systems view of change.

In this model shown in the blog image above, change is indicated as the “foreign element” introduced into the system. Following this change or foreign element, there is chaos in the system.

This “chaos” is critical to the management of that particular change. How the change is managed determines success or failure with respect to that which is being sought. In education, as an “industry” we have often been criticized (justified in my opinion) for resisting change. TTWWADI “twadiddy” or That’s The Way We Always Do It are words that kill change – they are words that stymie change – these are words that have negative impacts on organizations including educational organizations. In the Deerfield Public Schools we have embarked on many changes since July 1, 2013.

The first change, the un blocking of Twitter on July 1, 2013, set in motion many more foreign elements that have had profoundly powerful impacts on learning and teaching for more than 3000 students, 250 teachers, 450 employees, 1850 families, and the more than 20,000 residents of the communities the District Serves. Twitter powerfully opened up the minds, hearts, creative communication skills, narrative about schooling, and branding for the school district. In 2013, it was the superintendent, assistant superintendent and a few principals leading the charge.

Some innovative, courageous teachers took the risk of using Twitter as well for professional growth, professional communication, personal learning, and for communicating about their classroom work in ways never before imagined. The foreign element of Twitter caused a bit of chaos: Some initial questions ...

  • are we really allowed to use this?
  • are we allowed to post photos?
  • what if people get negative?
  • how much time do I have to spend on this?
  • what if I make a mistake? may I use a hashtag, etc.?

The Technical, or First Order Change, of using Twitter was fun, easy, inventive, exciting, and new. Four years later, the Adaptive, or Second Order Change, is that #Engage109 is a powerful, deliberate, intentional, and globally recognized brand of the Deerfield Public Schools. The change is not Twitter, a tool, the change is systems communication. The change is strategic and deliberate communication. The use of Twitter as one of the multiple changes, tools, representations of what we value in DPS109, is part of the bigger picture – the mindset shift that celebrates and normalizes digital, social media communication as a normal and regular part of our work.

For more on 1st/2nd order change, visit: http://www.bercgroup.com/1st-and-2nd-order-change.html, and see image/photo below:

For context,

Prior to 2013 there was no Twitter in DPS109.

Prior to 2013 there was no Digital Footprint for DPS109.

Prior to 2013 communication was not digital – it was traditional.

In less than four years, second order change, implementation of systematized, deliberate, and intentional communication with Twitter as a tool, mode and delivery system has transformed the view of Twitter, Social Media, Communication, #Engage109, and branding as a whole.

Change management is complex, challenging, frustrating, requires relationships, communication and accountability, and it’s the only work that makes lasting impact – in our case – on the future!

Do you have examples of change in your organization?
What else should change in schooling?

All comments are always welcome!

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Michael Lubelfeld, Ed.D. Mike currently serves as the superintendent of schools in the Deerfield, IL Public Schools (District 109).  Mike is married and is the father of two young children. He lives and works in suburban Chicago. Mike attended the University of Illinois at Chicago, where he received his Bachelor of Arts degree in political science, with a minor in criminal justice. He holds a Master of Arts in teaching and Educational Specialist in administration and supervision from National-Louis University. Mike earned his Doctor of Education in curriculum and instruction from Loyola University of Chicago, where his published dissertation was on Effective Instruction in Middle School Social Studies. Mike has had a variety of experiences as an educational professional. He began his educational career as an elementary and middle school teacher, prior to assuming roles of associate principal and principal at the middle school level, and as an assistant superintendent for personnel services (PK-8). He is also on the adjunct faculty at National Louis University in the Department of Educational Leadership. He can be found on Twitter at @mikelubelfeld and he is the co-moderator of #suptchat - the superintendent educational chat on Twitter with Nick Polyak, and he and Polyak co-authored the book The Unlearning Leader: Leading for Tomorrow’s Schools Today (Rowman-Littlefield Publishers).


ADDITIONAL INFORMATION,


Presentations, Certifications


American Association of School Administrators (AASA) National Superintendent Certification Program (2014-2016)


Illinois School of Advanced Leadership (ISAL) through the IASA and Cardinal Stritch University (Milwaukee, WI) Earned title of Fellow (2012-2014)


2017 - Keynote presenter & breakout presenter EdTechTeam Leadership Symposia (OH, CA)


2016 - Presenter at the IASA State Superintendent Conference - Social Media for Supts.


2016 - Co-facilitator IASA Aspiring Superintendent Academy


2016- Co-Director Legislation for the Lake County Superintendents


2015, 2016, 2017 – Presenter at the AASA National Council in Ed – Social Media for Supts.


2015 – Co-Presenter at Suburban Superintendent Roundtable for Northern Illinoishttp://t.co/x8Ls5Ddg00


2015 – Presenter at IASBO A New Design Frontier for Next Generation Learning


2015 – Panelist Leading for Transformative Change at Tech & Learning Live Chicago


2015 – Presenter at Illinois CTO Summit (Center for Digital Education and the Illinois Educational Technology Leaders (IETL)) Leadership and Vision


2015 – Presentation at Discovery Education Superintendent Digital Transition Symposium in Washington, D.C.Telling Our Story: Innovation in DPS109


2015 Presentations at Joint Annual Conference - Social Media for Superintendents and Effective Building Design


2015 Presenter at Illinois Association of School Administrators Annual Conference


2014-present Co-moderate national/international monthly Twitter chat #suptchat


2011 Illinois ASCD Leadership Institute Presenter – Using Danielson Frameworks


 


Publications


Bullis B., Filippi J., Lubelfeld M. (2016). I Hear What You’re Saying...And I Respect You. Journal of Scholarship and Practice, Summer 2016/Volume 13. No.2, 44-54.


 


In Publication: Bullis B., Filippi J., Lubelfeld M. (2017). Managing Up. Principal (NAESP)


 


Bullis B., Filippi J., Lubelfeld M. (2016). Reimagined NGSS learning spaces: Principals as holistic school improvement leaders. Principal Leadership, 52-54.


 


Himebaugh G., Lubelfeld M. (2016). Inspiring a Shared Vision. Update, Spring (Leadership Issue), 24-29.


 


Lubelfeld M. Rev. of Writing Pathways: Performance Assessments and Learning Progressions, by Lucy Calkins.ILASCD Summer Newsletter, Summer 2016, Volume 62, No. 2: 25-27.


 


Lubelfeld M., Polyak N. (2017). The Unlearning Leader: Leading for Tomorrow’s Schools Today. Lathan, MD: Rowman-Littlefield. -March 2017


 


Lubelfeld M., Polyak N., Seibert A. (2016). Leaders in Learning Through AASA’s Digital Consortium. School Administrator, February, 32-33.


 


Other (Memberships, other experiences)


Member:


Suburban Schools Superintendents (SSS)


Illinois & American Association of School Administrators (IASA/AASA,


National Association of School Superintendents (NASS)


Ed Leader 21 Member


Illinois & Association for Supervision and Curriculum Development (ASCD/ILASCD),


Illinois & American Association of School Business Officials (IASBO),


The Horace Mann League of the USA,


Rotary Club of Deerfield, IL (Secretary 2014-16)


Advisory board member for the Digital Consortium (AASA)


2016 Superintendent Advisory Council - Center for Digital Education


Member Education Advisory Board - Hon. Bob Dold, U.S. Congressman 10th District


Member of Community Advisory Committee on Education – Rep. Scott Drury (IL-58th)


Twitter http://twitter.com/mikelubelfeld


Bilingual (English/Spanish)


Enrolled in intensive Spanish language and Mexican culture classes at the Cuauhnahuac Institute in Cuernavaca, Mexico; lived with Mexican family, 1992


 


Awards/Recognition


INSPRA video website


NSPRA (National School Public Relations Association) Superintendents to Watch 2015-2016


2016 LifeTouch Memory Mission to the Dominican Republic represented the AASA


NASS (National Assn of School Superintendents) Superintendent of the Year 2015 Finalist


INSPRA (IL Chapter NSPRA) 2014 Distinguished Service Award of Excellence - Superintendent’s Task Force for Middle Level Education


The science labs won the Learning by Design Award for “Outstanding Project” in the Spring of 2016 as well as an Award of Merit in the Exhibition of Educational Environments Awards at the Joint Annual Conference of the Illinois Association of School Administrators, the Illinois Association of School Boards, and the Illinois Association of School Business Officials in 2015.  


 


DPS109 Science lab project was featured:


Johnsos, C., Monberg, G. (2015). Built on Value. Update, Fall (Facilties Isssue), 30-33.


 


Ullman, E. (2016). The Intelligent Use of Space. Tech & Learning Volume 36, Number 5, 34-38.


 


Received a 1997 Award of Excellence for Caring to Challenge, from the Illinois Mathematics and Science Academy (IMSA)


Selected to represent Illinois on the Social Studies Teachers’ Study Seminar in Germany, sponsored by the ICSS and the Armonk Institute, 1995


 


Additional -podcasts and edu talk radio interviews


Quoted in:


Gravel. R.J. (2015). Discover, Acknowledge, Commit: Guidelines for Adopting Administrative Software. School Administrator, December, 44-45.


DPS109 Science lab project was featured:


Johnsos, C., Monberg, G. (2015). Built on Value. Update, Fall (Facilties Isssue), 30-33.


 


Ullman, E. (2016). The Intelligent Use of Space. Tech & Learning Volume 36, Number 5, 34-38.


 


Received a 1997 Award of Excellence for Caring to Challenge, from the Illinois Mathematics and Science Academy (IMSA)


Selected to represent Illinois on the Social Studies Teachers’ Study Seminar in Germany, sponsored by the ICSS and the Armonk Institute, 1995

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