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Click Farms & Sock Puppets

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sock puppet
The 2017 YouTube video #Socialnomics has recently reported that we are preparing almost 30% of students for jobs that don’t exist yet.  I’ve always wondered what kind of jobs they could be.  Sadly, we are learning about them in today’s times.

I was exposed to three new terms this year that didn’t exist years ago:

Click Barns

Sock Puppeting

Troll Factories

For those that don’t know about these, I wanted to share them, as these terms are creeping into education practices, but have been more prevalent in politics and news.Ever wonder how something gets so many website hits or how it’s ‘liked’ by so many people? Look no further than a click farm. Click farms are offices/apartments that house hundreds of cell phones and thousands of SIM cards.  People and/or businesses that are looking to have search terms rise or fall can get click farms to change how you view products or people. Knowing that 90% of people do no go past the first page when a google search is conducted (Wressics, 2016), “pushing down” a search term is easier than ever.  Here’s the catch – it’s illegal; you’re manipulating data to reflect a false impression.  There are people now dedicated to finding the patterns of this practice and working with police to eliminate them100%; vertical-align: middle; clear: both; display: block; margin-left: auto; margin-rIf you ever watched the Showtime television series Homeland, you heard about sock puppets in the 2016 season.  Sock puppets are groups of people hired to create accounts (like the click farms above) of every rang of social media known to us as we know it, and then comment on various articles, news websites, blogs, and other topics to boost a search topic or sway an image. This may sound familiar, as Russia has been accused of doing this to sway the 2016 presidential election. You can watch sock puppets in action by clicking here.

 The third term that has and is causing quite a problem in the online world is troll farm. Troll farms are like sock puppets, but their goal is not to just sway opinion, but incite hatred or anger. Troll farm employees are hired to deliberately cause/create conflict on a website, blog, or online forum. They do this by posting comments that are provocative or inflammatory. Troll farms have been confirmed on national news websites that typically show news in one angle (i.e. Fox News, MSNBC) and have been found to be at local news online stories as well. It should also be no surprise that all of the names that are created are just that; names. Less than 2% of people use their actual name as a username online.

 A New Jersey Education Association executive once told me that education has changed more in the past 6 years than 60. I thought it said a lot coming from her; educators, in general, don’t like to acknowledge change, especially when they are comfortable in a routine (I know firsthand, I was one). With these new job creations, we all need to be cognizant of these changes so that our learners are aware of these things. The learner today has had the internet and social media presence in their lives for 100%. Scary as it may be, it is what it is, and we must be ready; our future depends on it.

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Jay Eitner is a proud product of the New Jersey public schools. A graduate from Union High School in 1997, Jay attended The American University in Washington DC with a BA in interdisciplinary studies. He began his teaching career in Roselle, NJ teaching a variety of subjects including social studies, computers, and digital literacy. Known for being ‘outside of the box’ and for strong technology infusion, Eitner strived to make a learning environment that was student centered, data driven, and technology infused. Jay received his Masters Degree from Kean University in 2004 and was hired to teach 8th grade social studies in the nationally recognized East Brunswick Public Schools. During his time in East Brunswick, Eitner has written & received over $140,000 in grants for his students. Grants ranged from podcasting equipment to creating a fully-interactive gold-rush experience, where students dug for gold during their westward expansion unit. Jay obtained his supervisor, principal, and school administrator certificates from the NJPSA NJ-EXCEL program in 2009. Administratively, Eitner has served as a middle school Assistant Principal in the Washington Township Schools , a K-12 Supervisor of Social Studies in the Hopewell Valley Regional School District, and a Superintendent of the Lower Alloways Creek School District. Jay currently serves as a Superintendent of Schools for the Waterford Township School District. He has presented a series of workshops on digital leadership, technology infusion, and student achievement. Recent awards include the 2015 national Educators Voice Award in the category of Superintendent, the White House MakerSpace distinction, and named to the national Academy of Arts & Sciences as a 2016 Educator To Watch.

Jay currently resides in Mount Laurel, New Jersey and is a proud Dad of twin girls and his puppy Lola.

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Guest Saturday, 18 November 2017