Rich Kizer, Georgeanne Bender, Adrienne Watts Dayton, Bob Stimolo
Used to be a time when there were just a few ways to reach customers. Now we have direct mail, catalogs, direct sales, conference exhibits, press releases, social networking, Google ads, various web sites, video and on line radio. With so many choices, how does a marketer go about determining how to get the most out of their marketing budget?
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