Be Best: Should We Give the Campaign a Chance?

Patrick Riccards

We’ve seen many people poking fun at the first lady’s new program, “Be Best.” Can she do some good? Should we give her and the program a choice?

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May 13, 2018
Episode Guests
Patrick Riccards is chief communications and strategy officer for the Woodrow Wilson National Fellowship Foundation. He is also the author of the nationally recognized Eduflack blog and its companion Twitter feed. PR News named Pat the Not-for-Profit Communications Professional of the Year for his work in teacher preparation and higher education transformation (2015). A former local school board chairman, Patrick is also the author of the award-winning Dadprovement.
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