Broadcasting versus Nanocasting


**The New Media Model**

Traditional BROADCASTING:
Continuing Mister Rogers’ Legacy

Neurophysiologist Carla Hannaford says the whole body is an instrument of learning – that learning does not just occur through the eyes and the ears. Listen as Dr. Hannaford explains the mind/body connection and the role of movement in your children’s cognitive and brain development.
Play Episode Subscribe on iTunes

Social Media NANOCASTING:
Continuing Mister Rogers’ Legacy

pic Neurophysiologist Carla Hannaford says the whole body is an instrument of learning – that learning does not just occur through the eyes and the ears. Listen as Dr. Hannaford explains the mind/body connection and the role of movement in your children’s cognitive and brain development.
Play Episode Subscribe on iTunes

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Broadcast Archives:

Getting Your Child Ready for the First Day of School
Guest Almeta Keys – August 2009.

New Era, New Leadership, New Possibilities
Guest Yasmina Vinci – July 2009.

Accessing Stimulus Dollars for Head Start
Guest Ted Waters with host Scott Stapf – May 2009.


The Science:


Side by Side Comparison

Broadcasting

  • Audience has little in common
  • Target audience is a very small subset of total audience
  • Targeting based primarily on demographics
  • Commercial Messages based on interruption
  • Very Short “half life”
  • Limited, slow or no sharing
  • Focused on counting the people you reach
Nanocasting

  • Audience has strong and definable common interests
  • Target audience is essentially the audience reached
  • Targeting based primarily on behavior
  • Commercial Messages based on joining the conversation
  • protracted and sustained “half life”
  • Unlimited, rapid and viral sharing
  • Focused on engaging the people that count

Source: TFI White Paper

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August 25, 2009