Smarter Ways to Market Your Private School

Patrick Bassett is President of the National Association of Independent Schools (NAIS). Pat opens his association’s playbook and offers inside tips, proven approaches and the most effective strategies for marketing your private school.
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Patrick F. Bassett is the president of the National Association of Independent Schools (NAIS)--serving more than 1,350 independent (private) schools and associations of schools in the U.S. and abroad. Patrick was also awarded the recipient of the Educational Leadership Award from The Klingenstein Center, Teachers College, Columbia University, where he also holds the position of adjunct faculty member.
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