Two Ways to Get More Bang for Your Education Marketing Bucks

Rich Kizer, Georgeanne Bender, Adrienne Watts Dayton, Bob Stimolo

Used to be a time when there were just a few ways to reach customers. Now we have direct mail, catalogs, direct sales, conference exhibits, press releases, social networking, Google ads, various web sites, video and on line radio. With so many choices, how does a marketer go about determining how to get the most out of their marketing budget?

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Getting Rich Kizer & Georgeanne Bender are well known for their unique and intensive consumer research, in addition to yearly focus groups, one-on-one interviews, and intensive on-site studies. Their research is solid ground-level intelligence you can use to better serve your own customers. Adrienne Watts Dayton is VP of marketing at the National School Supply and Equipment Association (NSSEA). Bob Stimolo is president of School Marketing Research Institute and the publisher of School Marketing Newsletter.
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