Why Are Education Marketers Falling Behind the Education Community?

Bob Stimolo, Lisa Schmucki, Sandy Fivecoat, Fran Simon

The education community has enthusiastically and rapidly adopted social media. Virtually every major education association and organization has a Facebook page, a Twitter page and is using online radio. Even the typically slow moving Department of Education is using social media as a marketing tool. Yet many school marketers are still sitting on the social media side lines. Why are school marketers behind the curve and does it matter?
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Episode Guests
Bob Stimolo is president of School Marketing Research Institute and the publisher of School Marketing Newsletter, now in its 30th year of publication. Lisa Schmucki is the founder & CEO at edWeb.net and CEO at Bridgepoint Marketing Services. Sandy Fivecoat is CEO of WeAreTeachers and has been a teacher, administrator, and university researcher. Fran Simon is Chief Engagement Officer of Engagement Strategies, LLC. Fran has been a professional early childhood educator since 1981.
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