Joe Sanfelippo is the Superintendent of the Fall Creek School District. He co-authored The Power of Branding-Telling Your School's Story and Principal Professional Development: Leading Learning in a Digital Age. He was selected as a Future Ready Superintendent from across the country by the US Department of Education and attended an invitation-only Connected Education Summit at the White House, hosted by President Obama. He is an adjunct professor in the Educational Leadership Department at Viterbo University and a finalist for a 2014 Bammy Award in the categories of Superintendent of the Year and Talk Show Host of the Year. Co-host of BrandED Radio.